UX Research, Information Architecture, Wireframes, High Fidelity Design
Defining the Problem
BuffShop, an e-commerce platform for gamers and non-gamers, needed a secure, centralized Super Admin dashboard to efficiently manage tenant accounts, monitor platform activities, and oversee critical administrative functions. The existing system lacked a structured interface for admins, leading to inefficiencies in managing tenants, orders, refunds, and security.
The challenge was to design an intuitive, role-based Super Admin dashboard that ensures:
– Secure authentication (login, role-based access) – Efficient management of tenants, orders, refunds, and ads – Real-time monitoring of platform activities via audit logs & reports – Seamless navigation across multiple admin functions
My Role
As the Lead Product Designer, I was responsible for:
Conducting user research to understand admin pain points
Defining user flows & information architecture
Creating wireframes, prototypes, and high-fidelity UI designs
Ensuring security best practices in authentication & access control
Collaborating with developers & stakeholders for seamless implementation
Conducting usability testing & iterating based on feedback
Design Decision
1. Secure & Role-Based Authentication – Implemented multi-factor authentication (MFA) for Super Admin access
– Designed role-based permissions to restrict sensitive actions
2. Dashboard & Navigation Structure – Modular layout with quick-access widgets for key metrics (orders, tenants, refunds)
– Left-side navigation panel for easy access to all admin modules
– Breadcrumb trails for better hierarchy awareness
3. Tenant & User Management – Filterable & searchable tables for managing tenants
– Bulk actions (approve, suspend, delete) for efficiency
4. Audit Logs & Reporting – Exportable logs with timestamps and admin activity tracking
– Customizable reports (sales, refunds, user growth)
5. Notification & Alert System – In-app notifications for critical actions (refund requests, disputes)
– Email/SMS alerts for security-related events
Design Success Metrics
Reduced task completion time for admin actions (e.g., refund processing) by 32%
Improved security with zero unauthorized access incidents post-launch
75% positive feedback from admins on navigation & usability
27% increase in efficiency in managing tenant accounts
Product Deliverables
High Fidelity Designs
Super Admin Dashboard
Refund Management
Technical Support Resources
Audit Log
Reports
Settings
Ad Management
Notification Management System
Tenant Management
Order Management
Learnings
– Role-based access control (RBAC) is critical—prevents unauthorized actions. – Audit logs & reporting must be real-time—helps in tracking platform health. – Admins prioritize efficiency—bulk actions & keyboard shortcuts enhance productivity. – Security cannot be compromised—MFA and session timeouts are mandatory.